That's Orginal:
Sports Entities offer more fresh online content
Excerpt from article in Sports Business Journal
Web sites like YouTube or Facebook increasingly dominate consumer
mindshare, but sports networks, leagues, conferences, teams and even
players continue to snag eyeballs with Web-only professional level productions
complete with multi-camera shoots, compelling on-air personalities and even
graphics and effects.
The low-cost of entry is having a two-pronged effect on the industry: allowing
young, upstart companies to get into the business while giving established
networks and leagues a cost-effective way to distribute additional content
without building multi-million dollar facilities.
312 Media, a Chicago-based production company, by taking advantage of the
new economic paradigm of TV production and Web distribution exemplifies the
shift. Founded by 'two friends trapped in the confines of traditional broadcast
news,' 312 Media already has one big project under its belt: a streaming video
for the Chicago White Sox. It's a hit, having snagged a Sports Emmy
nomination, putting 312 Media in the same category as ESPN.com and NFL
Network.
The story behind the nomination is indicative if the Internet's ability to reward
self-starters. Prior to the 2007 season, 312 Media approached the White Sox
about a streaming video series that would give fans more insight into the team
and spring training. The White Sox said yes and, after four days in Tucson with
two Canon HD cameras for interviews and an Apple Final Cut Pro editing
system, 312 Media had a winner.
312 Media
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Producing the Best Video on the Web